About the REALTOR® Badge

Why Work with a REALTOR®?

All real estate agents are not the same. Only real estate agents who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR "®" logo on the business card or other marketing and sales literature.

What's In It for Me?

When a real estate licensee joins the Association of REALTORS®, they earn the right to call themselves a REALTOR®. REALTORS® pledge to adhere to a Code of Ethics, which means that all their activities in the conduct of their business must satisfy the strict obligations of the Code. The term REALTOR® has come to connote competency, fairness, and high integrity resulting from adherence to a lofty ideal of moral conduct in business relations.

I'm Still Not Convinced

Buying or selling a home is one of the biggest financial decisions you will ever make, and you need someone you can trust, someone who can guide you through this complex transaction, someone who is more than just a real estate agent. You need a REALTOR®.

Click here to find out more about why you should work with a REALTOR®, not just a real estate agent.

The REALTOR® Badge provides assurance to the consumer that the real estate agent is an active REALTOR® in good standing with NAR.

In California, the badge displays a link to the California Department of Real Estate, and when possible, the REALTOR®'s market areas, areas of specialization, committee assignments, and photo.

Piero Lorenzo


Piero Lorenzo is an active member of the CALIFORNIA ASSOCIATION OF REALTORS®
The status of Piero Lorenzo was verified on 10/17/2019.
Piero Lorenzo
BRE #01975799

Piero Lorenzo Real Estate
207 Mission Street
Santa Cruz, CA 95060
(831) 428-1413

Local Association
Santa Cruz County AOR
Member Type

About Me
After 13 years as a Real Estate Broker in gorgeous Florence, Italy, with my own agency: Prince Immobiliare, my wife and I moved to her hometown, Santa Cruz, California. I was born 42 years ago in Tropea, a beautiful beach town on the south west coast of Italy. Tropea and Santa Cruz have a lot in common, and so, I feel at home here! I am very proud to join our county's best Real Estate Agency 2015 (Good Times): Keller Williams Santa Cruz!! I am a member of GPS (Global Propery Specialist) and I'm a CIPS (Certified International Property Specialist). As a Certified International Property Specialist (CIPS), I am a global real estate professional. I know how to compete in today?s international real estate market.

Meet Piero Lorenzo

CA Bureau of Real Estate

License #

Business Expertise

Ben Lomond
Bonny Doon
Boulder Creek
La Selva Bch
La Selva Beach
Santa Cruz
Scotts Valley

Commercial/Industrial sales and leasing
First Time Buyer Specialist
International Real Estate
Property management